A data analysis of 702 podiatric practices across 50 U.S. markets reveals a patient acquisition landscape most practitioners have never seen.
Most podiatric practices assume their competitors are actively competing for patients online.
The data says otherwise.
Across 50 major U.S. markets — covering 702 practices analyzed through Podiatric Market Intelligence — 81% are running zero paid advertising. No Meta. No Google. Nothing. More than half have no meaningful digital presence of any kind.
This isn’t a national anomaly. It holds across every market in the dataset — from New York to Tucson, Philadelphia to Wichita.
What this means for your market specifically
Every geography has a visibility structure. A small number of practices capture paid attention. The majority are invisible to patients who aren’t already looking for them by name.
The practices winning paid visibility aren’t always the most credentialed. They’re the ones who showed up first in a channel their competitors abandoned — or never entered.
Of podiatric practices across 50 U.S. markets are running Meta/Facebook advertising — the highest-reach channel for the 45–65 female demographic that drives household healthcare decisions.
Of the practices that are advertising on Google, nearly all are bidding on their own brand name. They’re paying to be found by patients who already know them. That’s not acquisition — it’s retention with a transaction fee.
The gap between what paid social can do in this specialty and what it’s currently being asked to do is significant. Your regional PMI report shows you exactly where your market stands: who’s advertising, what they’re spending on, which channels are active, and where the acquisition vacuum exists in your specific geography.
What a PMI report contains
A regional Podiatric Market Intelligence report maps the digital visibility landscape for practices in your market. It is credential-specific, geography-specific, and built to answer one question: where is the patient acquisition opportunity right now?
- Paid advertising activity by channel — Meta, Google, intent classification
- Social media presence and posting frequency across all active platforms
- Online booking penetration — which practices can capture intent, which can’t
- Review volume and rating landscape across your competitive set
- Indexed web presence — a proxy for content authority and organic visibility
- Visibility gap analysis — where the patient acquisition vacuum exists in your market
This intelligence didn’t exist before. It does now.
Who this is for
PMI reports are available exclusively to FACFAS-credentialed podiatric surgeons operating under Nebuleap’s ZipLock model — one practice per geographic market. Geographic exclusivity is the foundation of the system: your market data stays yours.
If your market is available, you’ll know within 24 hours of requesting your report.
Request your regional PMI report
See exactly where the patient acquisition opportunity is in your market — before a competitor does.
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